On Saturday, October 1, 1966, ? (Question Mark) and The Mysterians made their network television debut on American Bandstand with host Dick Clark. The band performed its hit single, "96 Tears". Ten days later, on October 11th, ? and The Mysterians would perform "96 Tears" on another Dick Clark production, ABC-TV's 4:30 to 5:00 p.m. daily pop music show, Where The Action Is. The group also performed the song that fall on Swingin' Time, Detroit's popular teen music program hosted by Robin Seymour.
By the end of the month, the song would reach # 1 on the Billboard Hot 100. Very few viewers on either of those days knew that "96 Tears" had been recorded in Art Schiell's small studio, located in the back of his home on Bay City's West Side. Watch ? and The Mysterians perform "96 Tears" on Swingin' Time in 1966. https://www.youtube.com/watch?v=xS7qvxm3FbM
Looking at the small house at 405 Raymond Street in Bay City, Michigan, it's hard to imagine that it was once the home of the Schiell Recording Studio or that a hit record was made there. Although it's largely forgotten in Bay City and mistakes about it are found in most of the rock and roll historical accounts concerning the # 1 song "96 Tears", Art Schiell's studio represented an important first step to completing a seemingly improbable quest for the young musicians who recorded it there.